Chai Jia En

Senior Product Manager · Kuala Lumpur, Malaysia

Chai Jia En

Senior Product Manager with 9 years across fintech, retail tech and digital transformation.

This browser cannot display the canvas game. Nothing is lost — the full résumé is written out below in plain text.

Click or tap the screen to play. Keys only reach the game while the screen is focused, so ↑ ↓ and Space always scroll this page. On a phone, Fullscreen hands the whole browser window to the cabinet.

Seven levels, one per chapter of the career. The game is entirely optional and decorative: every fact inside it is also written out as text on this page, so nothing is missed by skipping it with a keyboard or a screen reader.

01

Controls

Optional throughout. The résumé below is the canonical version of everything; the game adds nothing that is not also written down.

Keyboard

Move
←→orAD
Jump
↑WSpaceZ
Drop through
↓orS
Dash
ShiftorX
Talk / interact
Eor↑
Pause
EscorP

Click or tap the screen once to hand the keyboard to the game. While it is not focused the arrow keys, Space and Page Down scroll this page as usual. Menus are confirmed with Enter, Space, Z or E; ↑ and ↓ only move the cursor.

Touch

On touch devices an on-screen D-pad and a pair of action buttons appear beneath the screen automatically. ▲ talks to people and advances dialogue, ◀ ▶ move, ▼ drops through platforms; A jumps and B dashes once the ability has been earned.

The Fullscreen switch under the cabinet gives the game the whole browser window, which is the only comfortable way to play on a phone. It works in either orientation — in landscape the D-pad floats over the picture. The same switch, still in the corner, puts it back. It stays inside the browser: no takeover of the display, and the tab stays a tab.

Abilities unlock as the career progresses: dash at Accenture, a double jump at the next Accenture role, a glide at HMI Group, and a companion at StoreHub.

02

Résumé

Senior Product Manager with 9 years across fintech, retail tech and digital transformation. Currently holds a full product function solo — PM, design, delivery mgmt. and analytics for a four-interface SaaS platform serving the Japanese beauty market. Builds AI-native product operations that multiply the team's output and merges production code alongside the specs. Background spans cross-system solution design, third-party integrations, and onboarding, billing and compliance initiatives for 18,000+ merchants in SEA.

Experience

APR 2024 – PRESENT

Kuala Lumpur, Malaysia

LV 06

Senior Product Manager

StoreHub

  • Sole PM of salonx.jp, an all-in-one salon operations platform for the Japanese market. Responsible for product, design, delivery and analytics across web admin, POS, staff app and consumer booking.
  • Shipped 23 releases in six months (one per 7.6 days) across all four interfaces, every one scoped, spec-ed and documented single-handedly; monthly bookings on the platform grew from 42 in February to 3,400+ in July 2026.
  • Built an AI-native PM operating model (30 agent skills, 7 one-command pipelines, 208 scripts with unit tests) covering triage, research, spec drafting and prototyping — tripled specification throughput and made one-person coverage of a four-surface product viable.
  • Owned the BackOffice product roadmap used by ~18k merchants / ~180k users, prioritizing merchant activation and subscription renewals to improve retention and monetisation.
  • Owned the design and delivery of StoreHub's e-Invoice stack, from BackOffice configuration and merchant issuance features to internal compliance operations, NetSuite invoice handling, and automated payout fee e-invoice submission.
  • Led onboarding enhancement that reduced average time-to-activation from up to 3 days to instant activation through the introduction of new self-activation flows for Malaysian merchants.

NOV 2023 – JAN 2024

Kuala Lumpur, Malaysia

LV 05

Senior Product Manager

StashAway

  • Led the Funding squad (5 engineers and 1 product designer) overseeing features within the payments domain of the product.
  • Managed end-to-end enhancement of the deposit flow experience via collaboration across design, engineering, and data domains.
  • Refined backlog of over 200+ tickets to effectively prioritize and improve team efficiency.

OCT 2022 – JUL 2023

Kuala Lumpur

LV 04

Product Manager

Excelerate Asia / General Assembly Malaysia

  • Defined product roadmap and strategy in alignment with vision established by company leadership. This included creating product strategy documents that describe the business case, high-level use cases and technical requirements.
  • Conducted UX research with stakeholders across 3 industries to validate product hypotheses, ultimately resulting in a pilot program for the early stage of a learning experience platform.
  • Independently designed and implemented the pilot program end-to-end.
  • Managed UI/UX resource to deliver the product design prototype, including running regular product review sessions with company leadership.

JUNE 2021 – SEP 2022

Kuala Lumpur, Malaysia

LV 03

Product Manager

HMI Group

  • Defined features and user stories for an online patient portal, allowing users to make appointments online and attend virtual consultations.
  • Developed a digital product roadmap which builds upon business requirements put forth by group leadership and strategy consultants (McKinsey & Co).
  • Oversaw new website design and development for 2 major hospitals of the group (Melaka & Johor Bahru).
  • Integrated usability studies and research into product requirements to enhance user satisfaction and ensure customer-driven design.

JUNE 2019 – MAR 2021

Edinburgh, Scotland (UK)

LV 02

Management Consultant

Accenture

  • Embedded within the client customer journey team at a UK retail bank, helping to define end-to-end journey design and the development of a digital reinvestment solution for the client's new financial product.
  • Acted as integration solution designer at a UK investment management firm, working across several customer journeys to produce detailed E2E designs for high-complexity agile-at-scale delivery.
  • Deputy Lead of the Scotland Corporate Citizenship team with efforts in grant making, employee volunteering and supporting pro-bono opportunities.

FEB 2017 – MAY 2019

Edinburgh, Scotland (UK)

LV 01

Consulting Analyst

Accenture

  • Delivered end-to-end solution designs for a major UK investment management client, collaborating with multi-disciplinary journey teams to build and launch digital products across web and mobile.
  • Supported project management for a 10-person delivery team, including backlog coordination, burndown reporting, and dependency tracking across multiple squads.
  • Member of the UK Blockchain & Digital Identity innovation practice, producing research and POVs on emerging technologies for internal and client-facing publications.

Education

2013 – 2016

Bristol, England (UK)

LV 00

BEng Mechanical Engineering

University of Bristol

  • Graduated with upper second class (2:1) honours.
  • Final year dissertation on Experimental Study of a Vortex Ring ranked amongst top 5 within the cohort.

2012–2013

Kuala Lumpur, Malaysia

A-Level

Methodist College Kuala Lumpur

  • Mathematics (A), Physics (A), Chemistry (A), Further Mathematics (A)

Skills

Product strategy

  • Roadmapping
  • OKRs

Execution & delivery

  • Agile/PSM 1 trained
  • Stakeholder alignment
  • Cross-functional leadership

Data & tooling

  • JIRA
  • Mixpanel
  • Metabase
  • Chargebee
  • NetSuite
  • Salesforce
  • AI tooling — Claude Code, Cursor

AI & automation

  • Prompt engineering
  • Process automation
  • Rapid prototyping

Beyond work

Languages

  • English
  • Malay
  • Mandarin
  • Cantonese

Interests

  • Basketball
  • culinary
  • hiking (recently completed ABC trek)
  • stand-up comedy
  • psychology & philosophy

Contact